Institutional History

The Brain Behind Keskin Color: Naci Keskin.

The successful journey of Keskin Color, spanning up to this day, is rooted in Naci Keskin’s passion for photography and his desire to immortalize every corner of Turkey in postcards with his own photographs.

Naci Keskin’s postcards, which adorned the Turkey of the 1960s, garnered so much attention that, with the support of his brother Abdullah Keskin, they founded Keskin Color Postcard Company in 1963 to pursue bigger goals.

Over the years, the product portfolio expanded from postcards to greeting cards, calendars, and diaries, and then to promotional books of tourist destinations. In 1984, with the aim of transitioning the company into a more corporate structure, it was restructured as Keskin Color Inc.

Keskin Color quickly climbed the ranks and made the decision to move to a new printing facility in Güneşli, equipped with a vast machine park spanning 4,000 square meters. This marked the beginning of a successful journey in the stationery industry, as they started producing and marketing paper-based stationery products like folders, packaging paper, notepads, and notebooks.

By the 2000s, under the leadership of Reşit Keskin, the second-generation representative of the company, Keskin Color added another feather to its cap by becoming the preferred choice for world-renowned mega licenses in Turkey. Agreements were signed with global giants such as Disney, Warner Bros, and Hasbro to produce licensed products.

During this period, the company expanded its international presence through export initiatives, increasing the number of foreign business partners day by day. In addition to a wide range of calendars, daily and weekly diaries, boutique notebooks, office notepads, and art notebooks, Keskin Color solidified its position in the market with academic diary products.

Today, Keskin Color continues to expand its machine park in its 15,000-square-meter facility in Silivri, employing nearly 300 blue and white-collar workers. The agreements made with mega licenses taken years ago are still in effect. Keskin Color takes pride in being the producer of paper and stationery products featuring globally recognized characters such as Frozen, Spider-Man, Marvel, Harry Potter, and LOL.

Written by Arzu Çeltekoğlu Köse. 2023